I. The Key to Promote your Business –Marketing Research

Occurrences have often proved that it is not the number of ideas you have but it is how many you make happen. This adage propels us to discuss the source of worry of every novice establishment, invoking the importance of the approach an entrepreneur shall undertake or consider prior to going into business: Marketing research thus becomes the key point in the sustainability of the company’s success; the focal points to the constitution of key accounts... read more

II. The Key to Promote your Business –Advertising

Playing a prominent role, advertising industry appears to be an important aspect of marketing, employing today hundreds of thousands of people, and influencing the behavior and purchasing lifestyle of billions of consumers worldwide. Many experts believe that it has an important effect on a country’s economy, society, culture, and political system. Advertising functionality is to make consumers aware of product’s special low price or its benefits. But an even more essential function of advertising is to create an image that consumers associate with a product, acknowledge as the brand image. Indeed, advertising is another tool you shall put into consideration for the promotion of your business... read more